18 February 2023

You vs. You by Will Cornelius

You vs You. A campaign for Bulk shot and directed by Will Cornelius.

Imagine what you could become if you conquered the battle with yourself. It’s time to stop celebrating perfection and start embracing individuality. It’s time to flip the script.

Will’s ability to empower people shines in this campaign as he brought equal measures of energy and empathy to the set, helping Bulk’s ambassadors to feel confident talking about their journey from self doubt to self belief. His crafted approach to photography enabled him to shoot striking portraits that speak to the individuality of each ambassador.