Will Cornelius Spotlight

If you haven’t already heard of Will Cornelius, where have you been? He’s been everywhere – shooting high-octane Red Bull Racing campaigns, pioneering AI photography, and preparing for an exciting upcoming exhibition. Will is making waves in all the right places, and you won’t want to miss what’s next.

You are invited to the Craft of Movement Exhibition!

Big news! We’re hosting an exhibition of Will’s ongoing personal project, Craft of Movement, a stunning visual deep dive into elite athletes at the peak of their game. From Brazilian martial arts to golf and horse riding, Will captures the skill, power, and grace of these top-tier athletes.

Expect striking stills, a limited edition zine, and the chance to chat with Will and some of the athletes he’s documented. You won’t want to miss this. RSVP on Eventbrite here.

Red Bull Racing’s 2025 Brand Launch

Red Bull went all-in on Car Culture for this year’s Brand Launch, and Will Cornelius was right at the heart of it. Shooting in the cavernous Beams warehouse in East London, he captured the raw energy of Red Bull Racing’s car and top-tier athletes, Max Verstappen and Liam Lawson.

Having worked with Red Bull extensively, Will knows exactly how to bring out the best in these high-performance athletes.

Sprint by Will Cornelius & Little Shadow

What happens when AI and human performance collide? Keep your eyes peeled for Sprint, an upcoming project from Will and Little Shadow that pushes the boundaries of sports photography and technology.

If you want to find out more about how we are integrating AI into our workflow, get in touch!

Echo

One of the standout pieces in the Craft of Movement exhibition is Echo — a powerful collaboration between Will Cornelius and martial artist Becky Tun Pe. After suffering a double spinal fracture in 2022, Becky’s road to recovery has been nothing short of remarkable.

Shot with raw honesty and care, Echo captures not just physical healing but the mental grit it takes to keep going. Becky’s  strength and resilience are front and centre — a moving portrait of what it means to rebuild, inside and out.

Element by Will Cornelius & Little Shadow

AI is shaking things up, but for us, it’s all about balance. Will’s recent project Element, in collaboration with Little Shadow, is the perfect example of how AI can enhance creativity without replacing the essential human touch. By fusing CG, AI-driven techniques, and photography, Will is showing just how limitless storytelling can be.