Treasures of Nature by Alex Khokhlov
Treasures of Nature: Promo Campaign for Mousson Atelier
Alex Khokhlov and his team were commissioned to create a promotional campaign for the Russian jewellery brand Mousson Atelier, known for designing and manufacturing exclusive pieces. Reflecting the brand’s penchant for unconventional promotional approaches, the campaign featured creative yet understated visuals.
Unlike Mousson Atelier’s previous campaigns, which often relied on abstract imagery to incorporate their jewellery, Alex and his team shifted the focus to the products themselves. They opted for minimalistic graphic make-up, emphasizing simplicity and elegance. The primary compositions were crafted using coloured paper and drew inspiration from various natural motifs, aligning seamlessly with the intricate beauty of the jewellery.