She Works Hard For Her Money.
This TVC was set against the iconic Donna Summer tune “She Works Hard for her Money” and the characters featured in the ad all represent small businesses who work incredibly hard for their money: the guy who is urging that late night online order to come in. The moment the small business gets the call that they have secured a bit of business.
Shooting alongside director Andy McLeod on a Rattling Stick Production for WCRS/Santander; Kelvin Murray was indeed working hard for his money.
You learn something on every shoot. The thing I observed on this production was that Kelvin was getting the cast after Andy had finished with them. I am not saying they were exhausted: but they had already worked for their money. It was time for Kelvin to extract an equally emphatic and engaging performance.