02 August 2021

SEAT Leon: A Full CGI Production: A Case Study.

When we were unable to travel in lockdown 2.0 Circle Media created a full CGI campaign for the SEAT Leon.

What’s really special about this campaign for us was the level of creative input we were able to have in designing the unique built environments. We have therefore taken the unusual step in showcasing to you the detail of the sketched scene that we developed for the agency with their input which were then built in CG.

The car is also 100% CGI car which was seamlessly integrated into the imagery.

This process solved the problem of how to travel in a global pandemic and ensuring that when the wheels of industry were switched back on the marketing material for SEAT would be on point.