Personal Work by Simon Puschmann. Blending art and technology in the automotive sector.

The car was shot in a plain, dark studio using the Gybow system. The backplates were created entirely in MidJourney by Mr Christian Cordova Bueno. The talent was created and styled by Simon using MidJourney.

Mr Cordova Bueno also created 360 degree spheres from his backplates that we were able to use in the Gybow system to create the correct reflections of the environment (that never actually existed).

Smoke and mirrors. The value of collaboration. And AI.