MyProtein: On Location with Ryan Edy
Ryan Edy teamed up with the Hut Group shooting portraits of elite athletes working out in gyms and cyclists sprinting up mountains. Ryan employed the legend that is Paul Warrior whose reputation has been built via “Warrior Programming”. Crossfitters around the world know exactly the depths of pain Warrior Programming looks to explore. Between them, they got every ounce of energy out of the athletes.
Ryan was hanging out the back of the car shooting them running and cycling up mountains. The fact it was raining, sleeting and totally freezing only added to the atmosphere of the imagery. The rain hid the tears of pain the athletes were experiencing.