LUXE IS IN THE DETAIL – the new award-winning campaign by Simon Puschmann for Genesis US.

LUXE IS IN THE DETAIL – the new award-winning campaign shot by Simon Puschmann for Genesis US.

For this OOH campaign, Simon created ultra-high-resolution Giga Pixel images of Genesis cars, featuring extreme close-ups to highlight their craftsmanship.

These fantastic images were created from 18 high resolution exposures that were stitched together. Each image was shot with a 420mm lens and a 150mp digital back, resulting in a 60,000-pixel-wide file for extreme zooming! Simon then generated 8k films from these Giga Pixel images for the campaign.

We are very pleased to announce that with this campaign, Simon won a Gold Award at the Vega Awards in the category Digital Marketing (Campaign) – Display Advertising.

Client: Genesis Motors, LLC | Agency: Innocean USA | Chief Creative Officer: Jason Sperling | Creative Director: David Mesfin | Agency Art Producer: Melanie Tongas | Produced by Picture Matters and John Morgan | studio: C2 Los Angeles | retouching film and photography: Nicola Cafantaris, Harvest Digital Agriculture