Levon Biss: “One Love” Inspires Amstel Campaign

The goal of the “One Love” project was to document the game of football in its entirety, from small children playing in the mountains of Peru to professionals at the pinnacle of the game playing for their country.

Levon travelled to 26 countries and “One Love” shows a variety of cultures brought together by the commonality of football. First released in 2006, a photo book made up of 381 pages, “One Love” has inspired many commissions for Levon and most recently these crowd shots were the inspiration behind a campaign for Amstel Beer, shot in May 2018, commissioned by 180 Amsterdam and cast, produced and shot in Poland.