JUUL by Kate Peters

Kate Peters teamed up with Director Michal Sulima and DOP Dave Mackie to create this user testimonial campaign for JUUL E-Cigarettes.

JUUL sourced real users of their products who were really chuffed at being asked to be featured. They genuinely loved them.

The motion element was shot on the SONY Venice on anamorphic lenses as it was to be broadcast in cinemas across the UK. Yep! Our first online, OOH and cinema campaign. Get in!!