11 April 2024

Jamie Orlando Smith Directs ASMR Campaign for Vital Proteins

When Initials presented us and Jamie with this brief, along with a tight deadline, we knew we would have to get a great team together! We enlisted the expertise of sound designer James Hayto and the skilled motion crew Focus on Infinity. Under Jamie’s direction, the teams simultaneously developed the ASMR tunes and storyboards.

During filming, we captured raw sounds of the ingredients on set. James then meticulously refined these sounds in the studio, crafting a musical composition that is both crisp and satisfying.

The outcome is a series that captures the essence of ASMR’s growing presence in media, marrying captivating visuals with immersive sounds.