Jaguar’s Future: This is the Electric Type 00 Design Concept Car. Photographed by Trigger.

Nothing is as constant as change.

Gerry McGovern said of the car and the whole concept: “It will make you feel uncomfortable. That’s fine. We have to continue to evolve it, and there will be continuous curation. Because the world is not standing still.”

Love it or loathe it; Jaguar has got everybody in the industry talking and we love it. They are being brave. They are being bold. They are disrupting the status quo. Fair play.

For Trigger and CRXSS; it was a privilege to have had such insight on revolutionary design and marketing strategies.