Arthur & Martha commission Kelvin Murray to shoot a campaign for Eve.
This campaign is all about a sloth bursting into dance after a good night’s sleep on an Eve bed. It accompanies a TV Ad produced/directed by Outsider.
What is interesting is how the CMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in it’s first major campaign. See the TV Ad and read more about this process: