Arthur & Martha commission Kelvin Murray to shoot a campaign for Eve.

This campaign is all about a sloth bursting into dance after a good night’s sleep on an Eve bed. It accompanies a TV Ad produced/directed by Outsider.

What is interesting is how the CMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in it’s first major campaign. See the TV Ad and read more about this process:

https://www.marketingweek.com/eve-agency-first-campaign-brand-positioning/