Kelvin Murray shoots alongside TVC for The Department of Work & Pensions

So what is the definition of a hybrid production?

Stills and motion; 2 out of 3 images shot alongside TVC production; 1 image shot on location; and a volume screen shoot. Yep! This shoot had a lot going on, all in a single day, and definitely encompassed a hybrid production in our book.

CRXSS sourced and permitted the swimming pool as it was not part of the TVC script. We made sure it was as close as possible to the volume screen in West London and secured early access. Kelvin shot this KV and then dashed over to Island Gardens to sync into the MindsEye production schedule.

A big shout out to the whole team and especially Guild Creatives for superb retouch work!