11 February 2026

Home Office Campaign by Sam Barker

New campaign for the Home Office / Government VAWG by @sambarkerphoto

This campaign aims to highlight and help halve violence against women by addressing and stopping abusive gateway behaviours by men before they escalate into physical violence. Unfortunately, too many young men mistake control for care.

Campaign created with @fcbldn @paulhancock1 @doubleartonafriday
Huge thanks to @dawnmoretti for bringing us onto this important project.

Photographer: @sambarkerphoto
Agent: @crxss_agency
Stills Production and Art Buying @dawnmoretti @_dawnproductions
On set Producer @jodyjbrown
Retouching: Rob Lanario @curiousprods
Delivery: @curiousprods

#EndVAWG #PublicAwarenessCampaign #SocialImpactWork #CommercialPhotography